Talbots WOW...Tradition Transformed!

For anyone still thinking that Talbot's borders matronly in any way, take a look at one of their new videos called "Tradition Transformed" and here is what they say online:  

"It's Talbots like you've never seen before. Updated and Unexpected. Reimagined classics redefined with covet-me details. It's fabulous. It's feminine. It makes onlookers green with envy. See our transformation (and what everyone's been talking about)."

I love it!  I have been blogging here and there about falling in love with Talbots all over again and the video pretty much summed it up for me.  I love to reinvent, reengage, reaffirm, recreate, redefine which are all words used in this video.  How great to tout all that is new tied to a fabulous brand rooted in classic, well-made pieces that many of us have kept around in our closets year after year.  This fresh new point of view just makes me want to come back for more.  And while I've seem many comments from my fellow JCAs that would describe Talbots as merely "copy catting", I would argue that they have clearly added trends that I've seen across many brands and designers but made them look utterly Talbots and modernly chic.  My only wish is that they would move more of their new items into the stores earlier on.  They had shown a rugby type silk scarf which showed up in the styling of several catalog photos but has yet to get released if at all .  The store associates had no idea if this scarf was even available (boo!).  Anyways, I love the "reinvention".  It keeps them alive amidst a very competitive retail environment.  Frankly, they have brought me over more regularly.  I would imagine they have also picked up some consumers in different age brackets (likely younger than I)!  Hooray Talbots!  Do you like Talbots new positioning and which products are you lusting after?