Clothia, Calling All Fashionistas! www.clothia.com

Brace yourself, more pink...

One of my sets on Clothia - Moody Blues
& Balenciaga

     Sometimes I feel like I am the last to know, but just in case you have also not heard about this; I stumbled upon a fun little App called Clothia, all pink and girly - a really simple and a fun way to build a virtual closet, save or follow trends, build your community of other fashionistas...  You may be thinking, this sounds a lot like Polyvore, and I must admit I've spent many of hours there too - building sets, entering contests, answering questions and feeling like I was in some sort of check me out personality contest.  Don't get me wrong, I love Polyvore; they make me feel like I can play grown up Colorforms!  Here is my plus for Clothia - it is fool proof, easy to size and layer, but not so many options that you don't feel your're taking on a fashion art project.  Clothia gives me just enough fashion candy to put together a quick idea.  Heck, they had me at light pink!

     I love their tag line too: Clothia, a community of like-minded fashionistas.  Immediately I felt taken in,

swooning over more of my favorite things. I love that you can heart a single item or some one's whole set and then Clothia neatly arranges your own closet.  

Clothia for iPad

     I will say it feels a little younger, meaning I'm pretty sure I'm not the sweet spot of their demo, but it's fun just the same.  My first tip off were the number of photos with teens with French braids or fish tails, lots of hearts to Harry Stiles and some very short, shorts! But hey, I remember those very things I loved when I was in fact that younger age! And these days, I need simple indulgences; some of these apps are so confusing and overworked.  I want to get in and out in the best way! 

http://clothia.com/look/9250/chic-girl
Great work by Southerncharmgirls!
also on Tumblr http://clothia.tumblr.com

Pinterest board by Clothia: http://www.pinterest.com/

pin/120400990009280779/

     Oh, and of course you can also find them on Pinterest, Twitter, Tumblr and Facebook! The secret is now well out of the bag! You can visit their site at
www.clothia.com where you'll find links to their other social outlets as well as their blog.

     From Design Speaks (left), showcasing product and lead development 11/11. Acted as product lead and CCO for fashion start up, Clothia. A multi-faceted fashion experience targeted towards young women (currently in its beta phase). Responsibilities included Interaction Design, Branding, Interface Design, Content Development and Social Media management. // clothia.com

     Great article from Ad Age Digital featuring Clothia with Russion-born founder Elena Silenok, http://adage.com/article/digital/clothia-lets-users-closets-online/235737/ Elena says she was inspired by the 90's movie Clueless and wondering "Cher Horowitz's digitized closet could be real in some parallel universe."

Deidre Schoo for The New York Times

Elena Silenok, founder of Clothia

Another cool point in the article: 
Clothia also includes augmented-reality technology to allow users to virtually try on a piece of clothing, simulating the experience of posing in front of a mirror with a hanger draped in front of you. There's a selection from about 100 different brands including Prada, Topshop and ModCloth, and users can use gesture control to take pictures of themselves with their webcam.

Have you heard of Clothia? Thoughts and how do you like it verses a Polyvore?

Cheers!