Sunday, October 16, 2011

Jimmy Choo...Behind the Scenes with Tamara Mellon

Tamara Mellon, OBE Founder and Chief Creative goes behind the scenes to talk about the 2012 Icons Collection.  Mellon says:


"I wanted to create a modern capsule collection inspired by memorable styles from our history that represented milestone moments for the brand and embody the DNA of our house style.  These modern interpretations of classic designs represent the iconic glamour of Jimmy Choo today."


My personal favorite from the Collection which is an iconic sandal, and you may remember Carrie from SATC wearing this beauty in the episode she lost one (Carrie Bradshaw's Lost Choo in Sex and the City).  I love the bright colors.  It has been "remained as MARLENE for this collection with couture elements such as "hand-applied feathers and crystals."  Tamara introduces the capsule collection with some background on these iconic shoes.  


Check out the Behind the Scenes video with Tamara talking about the Icons Collection which was shot in New York (of course).


I also love that with its launch, 10% of the proceeds go to The Jimmy Choo Foundation which helps to empower women in leading healthier and safer lives.


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